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Who We Are

Small Consultancy, Monumental Impact.


We're on a mission to dismantle the hurdles impeding financial improvement.


Melding psychology, behavioural economics and financial expertise, we pave the way for enhanced financial confidence and astute decision-making. Our method? An empathetic, tailored approach that equips individuals with the resources they need to flourish. True financial and behavioural transformation, we believe, begins by meeting each person or group right where they are, valuing and addressing their unique needs.


We change behaviour for good, and change lives for good.

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Our team has over 40 years of combined experience in finance and business advisory, psychology and education, and has transformed hundreds of lives and the trajectory of many organisations.

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Specialising in behavioural and economic science, Krystle pairs this with over a decade's experience in the finance sector, notably within the creative and tech industries. A CIMA-qualified chartered accountant and CBT coach, she's reshaping financial education with an emphasis on individual empowerment and confidence.


Krystle's accolades include being named the 2022 Great British Businesswoman of the Year and Yahoo! Finance Rising Star of the Year, with her insights sought by leading media and educational institutions such as ITV and LSE.

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