A small consultancy doing BIG work.
Our aim is to reduce the barriers to increased financial fitness.
By combining psychology, behavioural science and financial skills training, we unlock the door to better financial decision-making. We give people the skills and tools they need to thrive by taking an empathetic and supportive approach to improved financial decision-making. We believe good finance and behaviour change starts with the target group or individual where they are, so focus our work on individual differences.
We change behaviour for good, change lives for good.
We consider the non-traditional factors impacting financial wellbeing, such as psychological factors, emotions, learning style and behaviours.
Non-Judgement & Openness
We treat everyone respectfully and provide all with the space to 'figure things out' in their own time.
Interaction & Exploration
These open the door to deep learning and thought-provoking exploration, allowing for a deeper understanding of finance.
Who We Are
Our team has over 40 years of combined experience in finance and business advisory, psychology and education, and has transformed hundreds of lives and the trajectory of many organisations.
Krystle has worked within the finance industry for over a decade, supporting decision-makers to improve efficiency, objectiveness and performance. Krystle is a CIMA-qualified Chartered Accountant, read Behavioural and Economic Science and Finance, and spent most of her time working in the creative and technology sectors. Krystle is a CBT coach, Mental Health First Aider and neurodiversity advocate.
With excess experience supporting people with their personal finances privately, and via organisations, for the last eight years, Krystle is on a mission to bolster financial capability and confidence and change the way we approach financial education.
Krystle was awarded 2022 Great British Businesswoman of the Year and 2022 Yahoo! Finance Rising Star of the Year. She has been featured on ITV Tonight and the BBC, and in The Telegraph, and is regularly called to speak at organisations such as Equifax, LSE University and Enterprise Nation.