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6 Psychology & Technology-Based Tips: Maximise Your Money in 2024



In today’s fast-paced world, understanding and managing your finances has never been more crucial. This article delves into key areas where psychology and technology intersect, offering practical advice to enhance your financial health.


By highlighting specific psychological principles and technological tools, we aim to empower you with both the knowledge and confidence required for wise money management.


Financial Behaviour: The Ostrich Effect


Be brave, roll your sleeves up and dive in!


Psychological Insight:

Money Avoidance (The Ostrich Effect) - Many people exhibit what's known as the ostrich effect, where they avoid looking at their bank statements or thinking about their financial health, much like an ostrich burying its head in the sand - and as a result waste a lot of money. This avoidance often stems from fear, anxiety, or a sense of overwhelm.


Practical Advice:

To counteract this, begin by acknowledging your feelings towards money. Engage in mindfulness exercises to reduce anxiety and set aside dedicated time each week to review your finances calmly and without judgement. Understanding your money personality can illuminate pathways to better financial decisions.



Budgeting: CBT and Apps


Make money management easier for yourself.


Psychological Insight:

Cognitive Behavioural Therapy (CBT) Techniques - CBT can be applied to financial management by identifying and challenging negative thought patterns about money, such as "I'll never be good at saving." Drawing from the field of CBT - a psychological approach traditionally used to treat mental-health disorders - we can uncover strategies to better manage our money.


Technological Tool:

Budgeting Apps - Leverage apps like Snoop or You Need a Budget (YNAB) that not only help you track your spending but also provide insights into your financial habits. These tools can automate the budgeting process, making it easier to stick to your financial goals.



Saving: Automation


Reduce your human involvement.


Psychological Insight:

Decision Fatigue - Making too many decisions in a day can wear down your willpower, leading to poorer choices later on, especially concerning finances. When the cognitive load on your brain is too high, you start making subpar decisions.


Technological Tool:

Automated Savings - Use technology to your advantage by setting up automatic transfers to your savings account right on payday.  Apps such as IFTTT allow you to set up automations to save money when you do things like walk into the gym! Use these features to save and invest, and watch your money grow before your eyes.  


Investing: Loss Aversion


Remove the fear of losing money.


Psychological Insight:

Loss Aversion - People tend to prefer avoiding losses over acquiring equivalent gains. This can make us overly cautious with our investments, reduce risk and avoid easy opportunities to build wealth.


Technological Tool: 

Robo-Advisors - Platforms like Nutmeg or PensionBee use algorithms to create a personalised investment strategy that aligns with your risk tolerance, helping to mitigate the paralysis caused by loss aversion.


Credit Scores: Future Self-Continuity


Think long term for financial stability.


Psychological Insight:

Future Self-Continuity - People often disconnect their present actions from future outcomes, which can lead to neglecting long-term financial health, such as credit scores. We tend to feel more connected to the here and now and struggle to save for later life.


Technological Tool:

Credit Monitoring Services - Use services like ClearScore or Check My File to regularly check your credit score and receive tips for improvement. These platforms demystify credit scores and make it easier to take actionable steps toward improvement.




Salary Negotiations: Self-Efficacy


Ask for what you are worth.


Psychological Insight:

Self-Efficacy - Believing in your ability to achieve specific outcomes can significantly impact your success in salary negotiations. Low financial confidence can impact our personal wealth as we may shy away from income-seeking opportunities.


Practical Advice:

Arm yourself with data on industry-standard salaries using websites like Glassdoor or PayScale. Practise your negotiation skills in low-stakes situations to build confidence - consider role-playing with a friend or mentor to refine your approach.


A Holistic Approach to Financial Empowerment


By understanding the psychological underpinnings of our financial behaviours and leveraging the latest in financial technology, we can navigate our finances more effectively. Each step, from acknowledging our money personalities to automating savings and monitoring credit, is a move towards financial empowerment. Embrace these strategies to not only manage your money wisely but also to build a more secure and prosperous future.


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